Smart Website SEO

Search Engine Optimization

Search Engine Optimization:

The process of improving the quality and quantity of website traffic to a website or a web page from search engines. (a.k.a. how to get your website noticed online!)

How does SEO work?

Search engines like Google have tools that collect information from websites and they put them into a index for reference. The search engine is like a librarian and the index is like a humungous online library that has all the websites categorized. The librarian/search engine is what gives people answers to their questions/searches in a determined order.

Your SEO matters because that helps you get friendly with the librarian to increase your website value for being recommended.

Why is SEO important?

According to Internet Live Stats (2022), there are more than 8.5 billion searches a day that Google processes. Google is the industry heavyweight with 91.9% of the search engine market (GS Statcounter, Jan. 2022).

SEO is vital to your online success because it makes your website more visible and can create more traffic and opportunities for you. Aspen can help by providing strategic direction on how to succeed in the digital world!

What is SEM??

Search Engine Marketing (SEM) is all about paid marketing efforts, and it refers to things like Google AdWords, social media ads, pay-per-click (PPC), display ads, Google shopping ads, and more.

It’s a factor for your SEO strategy in helping you get noticed quickly. Ideally you want to have your SEM and SEO working together for you!

Aspen Marketing offers full-service SEO programs that are ideal for businesses that want to rank higher on search engines for their local business. Contact us today to find out more!